M.A.C COSMETICS FASHION MARKETING

SO! if you have been checking up on my blog you will have seen quite a while back we started an amazing Mac cosmetics project which we would choose between two briefs and then once we had finished we would be pitching it to two of the lovely representatives of Mac cosmetics.
Brief choices? the two choices we had were.. we could either come up with a design collection and use the mac collaborations or we could use Viva glam and create a NEW and FRESH lip colour and a Brand new spokesperson! We chose the viva glam one for the CHARITY element and also we loved the idea of coming up with something totally different and we were the only group to choose this brief which was good!

Personally i am so glad we chose the viva glam one because it meant we could devote the project to marketing which is definitely a strength of mine plus i want to do fashion communication in UNI and i knew this project would give me the chance to SHINE as it did us all!

THE TIME HAS COME!!!
finally a huge weight has been lifted from all of our pretty little shoulders and we can now sit back and relax while it all gets marked!

TODAY two of the gorgeous mac representatives took time out of their work to come in and judge our work and to give us feedback and before i go on i must mention how AMAZING their feed back was!! we have worked super super hard on this project for the past 12 weeks slaving our asses off to get the grades we want so it was such a relief to hear some amazing things about our work!

It has been such a tough road for us staying up late getting up at SILLY TIMES like 7.00am 4.30 this morning to make sure everything was right but we FINALLY pulled the cat out of the bag!!!
On the photo above is my AMAZING BLOODY HARD WORKING team!!
from left to right it .. Grace .. THE ONE AND ONLY*mwah* .. christie.. hannah.. and Laura

I had a MASSIVE  heather small moment today feeling so proud of all the work we have done and its all been so worth it! i have loved it so much but the best part was definitely pitching our project this morning.

We have done so much work.. Here my lovely tutor has taken pictures of all our final work. on here we have our marketing report part one which is all our research on the Mac Aids Viva glam and the company its self. also we have our Katy Perry Viva Glam presentation which has huge amounts of research on the charity Katy has been involved in, why we chose her as a spokesperson, explanation of the product its self and so on.. then in the bottom right we have our look book which has our designs in, photos from the shoot that we did creating a look for this lip colour and promoting our merchandise which i shall do a separate  post on very soon! 

For the colour of the lipstick we chose the colour purple as we think it associates with Katy Perry as she does wear this colour very often. To create this colour we looked through a selection of my lipsticks mixing them together to create this shade of a blue toned purple, bright purple and a lilac purple. This is not actually an existing colour by MAC we came up with the concept all on our own. i edited the mac lipstick using macromedia fireworks blending different shades together to create the colour to show everyone what it would actually look like.

If your wondering what this huge life size lipstick is well this is a press pack that we would send out to editors and magazines to view our product and to get an exclusive inside look which would contain a sample of the lipstick, illustrations a face chart with the look and our press release.

Here we have a picture of all our work together plus our illustrations for our designs of the t-shirt and Viva Glam Friday uniform! On here we also have our peacocky mood board which is where we got our inspiration from for the makeup look which was a collection by MAC back in 2011. On the left we have our Customer profile board which our project was aimed at ALL AGES ALL RACES AND ALL SEXES with it being an Viva Glam based project which is a massive Aids charity. (every penny goes to charity no profit is made) 

Here is the Promotional T-shirt that would be worn for Mac Viva Glam Fridays! we made it using two T-shirts one purple and one black! we then screen printed a V on to the front which stands for Viva glam and then we used a puff binder paste which puffs up when heated which is a really good effect. we also dyed the paste purple to tie in with our theme. we did the same with the tote bag which i constructed myself.

THIS WAS ALL A MASSIVE TEAM EFFORT 

It has been such a FUN EXCITING  experience working with MAC cosmetics and i have loved every second of it!!! i am THRILLED PEACE OUT GUYS

Hannah is responsible for the lovely illustrations, Grace did the photography for the shoot which i will do another blog post on soon, hannah focused on the press release and presentations as did i and i had the job of pulling everything together organising and Boosting ideas and i was the one who came up with the Purple idea. i also focused on the making of the merchandise such as canvas bag and makeup bag.

christie focused on the boards making sure they were right

i came up with the purple idea originally and then we all decided on other ideas and the rest of the team came up with other things.

DISCLAIMER we have all done sections of everything that you see but not everything we have done is on this post, ALSO this is NOT a sponsored post.